Campaign Manager Digital Ad Operations

Profile

Full Time Job
ViacomCBS (NASDAQ: VIAC; VIACA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount , Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, ViacomCBS provides powerful capabilities in production, distribution and advertising solutions for partners on five continents.
Summary:
The Senior Manager, Campaigns is a key contributor to our Ad Operations team supporting the Entertainment, Kids, Sports, News and streaming business units! The Senior Manager, Campaigns will have the unique opportunity to own publisher ad operations for strategic initiatives across the ViacomCBS portfolio. You will take ownership of detailed online advertising campaign executions across a myriad of placements and platforms including display, mobile, and video. This is a hybrid position with the flexibility of working partly in the office, and from home!
Responsibilities:
• Set up and manage direct and indirect digital advertising campaigns; focusing on timely, accurate implementations, and full campaign delivery
• Ensure all creative asset specifications and ad policies are met before launch of new executions
• Monitor, analyze and optimize campaign performance against delivery and KPI objectives
• Proactively conduct in-depth QA through the use of debugging tools
• Troubleshoot creative issues, implement custom executions, monitor under/over delivery issues
• Optimize for viewability, address brand safety concerns, and be knowledgeable about site ad tagging logic to address ad disruption issues
Key Projects:
• Will continuously hone project management skills throughout the creation and scheduling process of custom, integrated campaigns in partnership with various internal and external teams
• Provide suggestions on novel ways to improve current Ad Operations processes and procedures to improve team excellence.
• Join kick off calls with clients to understand advertising specifications and discuss custom or complex executions
• Build first-hand knowledge of publisher side advertising technology in order to consult with partners on best practices
• Staying educated on key developments in the rapidly changing digital advertising ecosystem. (e.g. Viewability, brand safety, invalid traffic etc.) and apply that knowledge to update or build new processes that support changing industry needs.
Basic Qualifications:
• At least 4 years’ experience running digital advertising campaigns
• Extreme attention to detail, and accountability with an ownership mentalityÂ
• Proven experience with ad serving platforms (i.e. FreeWheel MRM, GAM)
• Demonstrated ability to think critically and solve complex problems
• Proficient in all Microsoft Office applications particularly Excel (pivot tables, vlookup, and formulas)
• Possess strong organizational, verbal and analytical skills
• Excellent communication and interpersonal skills
• Proven ability to see the “big picture”  and recognize and prioritize concurrent projects with
• different timelines to improve revenue and client satisfaction
Additional Qualifications:
• Ability to break down and communicate complex technical, operational information to non-subject matter experts
• Experience with third party ad serving technologies (such as DCM, Celtra, Clipcentric, etc.) is strongly preferred
• Knowledge of Rich Media, Video Encoding, HTML5
• Knowledge of web page composition and analytics
• Good understanding of HTML, CSS and Javascript
• Knowledge of Programmatic advertising
• Experience with Content Management Systems
****-2 in the application.

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