Senior Performance Marketing Manager - Paramount

Profile

Full Time Job
Paramount is coming to the UK… and we couldn’t be more excited!
We are a global content powerhouse and our house of brands including Showtime, Paramount Pictures, CBS, Comedy Central, MTV and Nickelodeon have shaped current events and pop culture for decades. Our content arsenal includes some of the largest and most valuable collections of entertainment in the world. Ever heard of Top Gun, Mission Impossible, Transformers, Dexter, Billions, Your Honour, The Good Fight, iCarly, Rugrats, Smurfs, Star Trek? Thought so…
All our best premium and well-known content in one service, with great local content too? It’s going to be epic!Â
We’ve got a mountain of entertainment and now we need your talent to bring it all to life. You could be in right at the start of Paramount here in the UK and be part of our aspiration to being a leader in streaming. Not only that, you’ll be helping to bring premium entertainment and content to millions.
Ready to play your part?Â
Is this the role for you?
Join our ViacomCBS International Streaming team!
This role oversees the growth strategy and execution for paid growth channels of our streaming businesses, with the objective of delivering key subscriber, revenue and overall acquisition efficiency targets. The role focusses on paid search but there is significant scope to work across the other paid media channels. The role reports to the Senior Director, Growth Marketing for the UK and is a great fit for someone who thrives at the intersection of Marketing, Growth & Data.
What will you be doing?
The Snr Manager, User Acquisition and Growth will be responsible for creating and executing acquisition strategies that attract new and retain existing viewers to ViacomCBS consumer subscription products in the UK.
• Execute strategy to grow user base, including hands on building of campaigns across paid search and other performance marketing channels.
• Delivering the Growth goals around Subscribers, CAC, LTV, funnel efficiency, Churn and ARPU.
• Plan launch and scale new acquisition channels underpinned by robust measurement and attribution framework.
• Continuously optimise channel performance through test and learn strategies across targeting, audience, creative and user experience..
• Partner with International to develop the growth stack and analytics tools.
• Own and present to leadership key performance metrics around customer acquisition, cost per new customer, etc.
What are we looking for?
• Minimum 5 years’ experience in direct-to-consumer growth marketing, with proven success achieving goals.
• Hands on experience building and optimising Paid Search campaigns with significant budgets (media or subscription environment a plus)
• Excellent data analysis skills.
• Product expertise leading development and partnering in execution of test plans, automation efforts, and improving channel/communication impact.
• Deep understanding of digital marketing analytics, tracking program performance, and testing results.
• Good communication and presentation skills.
• Excellent interpersonal skills, entrepreneurial mindset and resilient spirit with experience navigating cross-functional organisations
• Entertainment market experience.
• Knowledge of other performance marketing platforms (Social/Programmatic/CTV)
• Experience working with marketing tech stacks
• Capability to work in a fast-paced and constantly changing environment.
• Experience of attribution and LTV optimisation
• BS/BA in related field preferred.
• Master’s degree in a related field (is a bonus).
Everything else!
We offer an inclusive environment where you can really be yourself and find your niche. You’ll get to work alongside streaming platforms you can be proud of, with content that touches millions of lives. Plus, you can learn about the things we’re doing to make the industry more sustainable, and enjoy lots of perks:
•Â Â Â A monthly streaming fundÂ
•Â   All the health and financial benefits you’d expect, and some you wouldn’tÂ
•Â Â Â Flexibility to own the way you work
•Â Â Â Mental health activities and support
•Â Â Â All manner of BBQs, socials and events
Find out more about Paramount from leaders
What are you waiting for? Put in your application!
Our Values:
Our values are intertwined and work together to drive the business outcomes we seek, and once combined we believe these will power our company forward.
•Â Â Â Optimism & Determination: We share a positive belief that we can navigate and thrive in the landscape ahead
•Â   Inclusivity & Collaboration: We embrace new and diverse voices, act with care and work together to capture opportunities and manage through challengesÂ
•Â   Agility & Adaptability: We think entrepreneurially, are resilient in change and move quickly to anticipate and create what’s next
**** in the application.

Company info

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