Manager Digital Marketing

Profile

Full Time Job
Job Summary:
Our Digital Marketing team within Walt Disney Studios is looking for a Manager to join our dynamic projects and be engaged in all aspects of our global digital campaigns. You will be part of a fast-paced, multi-faceted role that requires creativity, improvisation, organization and communication at a very high level, while overseeing captivating and engaging campaigns.
Responsibilities:
• Collaborate with the Director of Digital Marketing to develop and execute creative and social tactics, and handle day to day operations for comprehensive global digital marketing campaigns across the studio theatrical and Disney titles. Responsibilities include managing:
• Social content for multiple profiles within Facebook, YouTube. Twitter, Instagram, Snapchat and TikTok along with other emerging social platforms.
• Digital video concepts that will live on our film and studio specific social media handles, in conjunction with our Creative Content team.
• Assist with online trailer debuts across our entire digital portfolio.
• Digital influencer programs to activate word of mouth across social landscapes.
• Creative production and creative vendor management for campaign creative including but not limited to social content, copywriting, paid media creative, website development, CRM and select in-house production needs as they arise.
• Production and execution of all social incentive programs/sweepstakes from ideation through fulfillment.
• Work with the specialist and coordinator to define content to be used on social and editorial calendars, to be shared with our agencies and media partners.
• On-site management of digital & social activities at events such as premieres, screenings and junkets.
• Application of a multicultural lens to all social and creative materials as part of the strategy developed by VP & Director of Digital Marketing.
• Collaborate and communicate with Disney international digital teams around the world on global debuts and creation of social and paid media materials.
• Collaborate with synergy partners across the company in conjunction with the VP and Director of Digital Marketing to ensure optimum communication and utilization of all key assets as they pertain to our movie campaigns, with a key emphasis on the relationship with Disney Interactive and presence on Disney.com and their portfolio of social pages and blogs.
• Identify key trends, tools and technologies to incorporate into our campaigns.
• Liaise with internal departments to complete daily production tasks on time and on budget.
• Proactively contribute to process enhancement and improvement.
This position may require some non-traditional working hours (early morning/weekends), light travel and on field level work at events, including premieres, screenings and junket.
About The Walt Disney Studios:
For over 95 years, The Walt Disney Studios has been the foundation on which The Walt Disney Company was built. Today it brings quality movies, episodic storytelling, music, and stage plays to consumers throughout the world. The Walt Disney Studios encompasses a collection of respected film studios, including Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Lucasfilm, 20th Century Studios, and Searchlight Pictures. It is also home to Disney Theatrical Productions, producer of world-class stage shows.
About The Walt Disney Company:****
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