Senior Marketing Coordinator Lead Generation

Profile

Full Time Job
RESPONSIBILITIES
1. Act as key point-of-contact for SEM agency partner.
2. Collect and coordinate reporting of performance data and analyze ROI for search and paid advertising efforts.
3. Work closely with Senior Marketing Manager, Operations & Design to develop/deploy case studies and thought leadership opportunities
4. Manage day-to-day planning and operation of the chatbot function on the NPM website.
5. Maintain Salesforce / Pardot instance by marketing best practice
QUALIFICATIONS
EDUCATION: Minimum education experience, required or preferred. (Ex: Bachelor's degree or equivalent in work experience)
REQUIRED SKILLS
1. Positive attitude and willingness to jump in when and where needed.
2. Detail-oriented. Ability to think, plan and execute on multiple projects simultaneously in an organized fashion.
3. Demonstrated ability and willingness to work in fast-paced, high-stress environments, as well as ability to escalate issues appropriately.
4. Enthusiasm for public media, its mission and its programs.
5. Curiosity. A desire to engage in brainstorms, beta-test ideas, and learn new things.
6. A solution-oriented mindset.
PREFERRED SKILLS
1. BA or equivalent degree in Marketing, Communications, Media Management, etc.
2. Ability to communicate effectively (written & verbally), distill strategic takeaways from data, and influence key stakeholders.
3. Experience working with Salesforce/Pardot , HTML, SEO, Google Analytics, Drift, and Excel.
4. Experience with SEM/SEO agencies, media, or sales organizations.
5. Exhibit both creativity and strong analytical skills.
6. Experience with Trello project management tool
This position is covered under the terms of a collective bargaining agreement with SAG-AFTRA. The minimum annualized salary for this position is $45,000.
All applications must include a resume and cover letter to be considered.
NPR mandates that employees are vaccinated against COVID-19 as a condition of employment, subject to reasonable accommodation as required by law and any other applicable law. NPR is an Equal Opportunity Employer. NPR is committed to being an inclusive workplace that welcomes diverse and unique perspectives, all working toward the same goal – to create a more informed public. Qualified applicants receive consideration for employment without regard to race, color, ethnicity, national origin, ancestry, age, religion, religious belief, sex (including pregnancy, childbirth and related medical conditions, lactation, and reproductive health decisions), sexual orientation, gender, gender identity or expression, transgender status, gender non-conforming status, intersex status, sexual stereotypes, nationality, citizenship status, personal appearance, marital status, family status, family responsibilities, military status, veteran status, mental and physical disability, medical condition, genetic information, genetic characteristics of yourself or a family member, political views and affiliation, unemployment status, protective order status, status as a victim of domestic violence, sexual
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