Coordinator Digital Marketing

Profile

Full Time Job
Overview:
Showtime is looking for a pop culture-loving, television-obsessed Coordinator, Digital Marketing to roll up their sleeves and join the Showtime digital & social marketing team! This role will report to the Senior Manager, Digital Marketing and will lead day-to-day tasks and coordination related to all things digital and social media that support Showtime's brand and scripted series
The Coordinator should be passionate about culture and social media, with an understanding of social platforms, trends, entertainment content, and fandoms! The ideal candidate will also possess strong attention to detail, an eagerness to learn, and excellent communication skills. Previous experience running social communities and writing copy is a big plus.
Responsibilities:
• Social media management
• Build and distribute content calendars for Showtime social channels.
• Write social copy to accompany Showtime social posts, using a defined brand voice and platform standard methodologies to engage audiences.
• Develop proactive & reactive adaptable messaging plans to engage show fandoms across social and digital platforms.
• Participate in content ideation and brainstorming sessions around brand and scripted programming campaigns.
• Post content across social platforms in alignment with approved content calendars.
• Manage light social reporting, as needed.
• Manage an asset suppository for all digital and social assets related to Showtime's brand and scripted series.
• Distribute content to cross-functional teams (PR, Talent Relations, etc.) for use in their respective departments.
• Traffic social posts to paid media teams or agencies for use in paid campaigns.
• Monitor fandoms and fan communities to keep a pulse on what's trending across digital platforms (social media trends, Reddit threads, fan art, influencers, etc).
• Report on trends and insights to the internal marketing team.
• Collaborate with the Senior Manager, Digital Marketing across a set portfolio of Showtime scripted shows, supporting their work and campaigns related to each show.
• Work with cross-functional teams to provide assets, data, trends, and other information as related to digital & social media.
Qualifications:
• You have 1-2 years in the digital & social marketing space.
• You're able to travel to events, production locations, and other places, as required
• You're willing to work nights and weekends, as necessary
Additional Qualifications:
• You understand social media strategies across platforms like Instagram, Facebook, Twitter, TikTok, Reddit, and more.
• You are eager to learn about the entertainment world and how to use digital and social media to support marketing campaigns.
• You live and breathe social media, with a curiosity about understanding what makes content attractive to audiences across different platforms.
• You've crafted content for social platforms before.
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ViacomCBS believes in creating environments that allow our primary focus to remain on providing entertainment, education and information to our millions of viewers around the world. As part of this commitment to health and safety, ViacomCBS requires COVID-19 vaccines for current U.S. employees, including all newly hired employees, subject to applicable law. Union employees are subject to what is outlined in their applicable collective bargaining agreement.
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