Social Media Editor Enthusiast Group

Profile

Full Time Job
Hearst's Enthusiast Group is looking for an associate social media editor or
social media editor for Popular Mechanics, Runner's World, and Bicycling
Magazine. The ideal candidate will be a strong writer with demonstrated
experience of managing social channels and a passion for our community
values. This is a key role for creating meaningful connections, initiating
conversations on momentous topics, and evaluating the vitality of each user
action on Facebook, Twitter, and Instagram. This position will be based in our
Easton, PA, office; we will not be able to consider remote candidates.
Please note: For consideration, resumes must be submitted in PDF
format with a brief cover letter (less than one page) about your
familiarity with Popular Mechanics, Runner's World, and Bicycling
Magazine, salary requirements, and examples of your social media
work.
What you'll do:
• Manage social media accounts, including Facebook and Instagram
• Optimize article headlines, captions, and images for social promotion
• Write link posts and social-first original content that reflect a distinctive
social voice, sharp copy, and POV, and be prepared when optimal to adapt
this content across all our platforms, from social to print
• Discover commerce products that will create connections between our
brands and social audiences
• Work with marketing and video teams to push out sponsored content
• Engage with active members in exclusive social groups
• Spot trends, potential sources, and story ideas in your social listening
• Create timely, relevant, engaging, and thoughtful Instagram posts
• Manage sponsored content/posts/stories and programmatic/commerce
content across Instagram, Facebook, Twitter, etc.
• Support coaches, pros, experts for content, takeovers, and coordinate with
editors, writers, designers, photo team, sales, and leadership for daily tasks
and special projects
Who you are:
• You have a minimum of 2 to 3 years post-grad experience managing social
media pages
• You have a minimum of 1 to 2 years of post-grad experience writing
• You have expertise, passion, or enthusiasm for active lifestyle media, such
as knowing what trends to spot in running and/or cycling or being in the
know on the latest tech, auto, or science news
• Hands-on knowledge of digital media tools, such as Photoshop, analytics
tools, and content management systems
• Bachelor's degree in Journalism, Digital Media Studies, Communications,
English, Literature, or related fields from an accredited college or university,
or equivalent, with a record that demonstrates suitable preparation for this
role
• Strong editorial judgment, writing skills, and understanding of media ethics
As part of its continued efforts to maintain a safe workplace for employees,
Hearst Magazines requires that all employees who receive a written offer of
employment on or after November 15, 2021 be fully vaccinated (as defined
by the CDC) against the coronavirus by the first day of employment as a
condition of employment, to the extent permitted by applicable law.
**** in the application.

Company info

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