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Job Details

Manager Social Digital Strategy Production

Location
New York City, NY, United States

Posted on
Feb 21, 2022

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Profile

Full Time Job
ViacomCBS (NASDAQ: VIAC; VIACA) is a leading global media and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, its portfolio includes CBS, Showtime Networks, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount , Pluto TV and Simon & Schuster, among others. The company delivers the largest share of the U.S. television audience and boasts one of the industry's most important and extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, ViacomCBS provides powerful capabilities in production, distribution and advertising solutions for partners on five continents.
Overview:
Are you passionate about all things music, movies, TV, social media, and pop culture, with an intimate understanding of internet culture?
The MTV Entertainment Group is seeking a Manager to join the award-winning team responsible for social media marketing and digital content around their biggest events, including the MTV Video Music Awards, CMT Music Awards, and MTV Movie & TV Awards.
Working under the mentorship of Directors on this digital team, this role leads content strategy and production for a wide range of tentpole events and specials. Roles and responsibilities will include ideation and creation of marketing assets, social account planning and management, content distribution and producing branded content campaigns.
A Manager may have a hand in creative ideation, content conception, development, production and distribution, working internally across Marketing, Project Management, Design, Integrated Marketing (Branded Content), Press/Communications, Video Production and Research teams, as well as with a variety of external Third-Party Vendors.
The ideal candidate for this role is not only creative, but also very meticulous; someone who thrives when balancing multiple priorities in a fast-paced and ever-changing environment.
Come join our team!
Responsibilities:
• Building social/digital plans that balance marketing priorities, original content, and sponsor content while working interdepartmentally to complete these plans
• Producing timely and forward-thinking social media content including social videos, memes, gifs, etc.
• Generating sponsor and branded content opportunities; working with Integrated Marketing team to develop and implement campaigns that balance MTV brand standard methodologies with sponsor goals
• Handling day-to-day content sourcing, copywriting, scheduling and fan engagement across social media accounts
• Maintaining quality content and presentation on web sites relevant to their projects
• Crafting and overseeing comprehensive schedules and timelines (production schedules, social media publishing calendars, research trackers, etc.)
• Tracking metrics and usage patterns on all platforms to improve and enhance streams/views and engagement
Basic Qualifications:
• At least 4 years experience in a digital content, marketing or social media-based role
• Bachelor's degree preferred
• Experience producing and crafting original content for various platforms
• Background in copywriting with a clear understanding of brand tone of voice
• Experience with Adobe Photoshop, Microsoft Office, Keynote/Powerpoint, video editing, and content management systems
• Knowledge of SEO standard methodologies, Adobe Suite and other common web-publishing technologies a plus
Additional Qualifications:
• Highly organized, detailed and a creative problem solver
• Deep knowledge of pop culture, music, movies, celebrities and fashion.
• Savvy digital trend-spotter
• Strong grasp of social platform mechanics, staying on top of latest/upcoming platform features and how we can be the first/best to apply them
• Comfortable working across complex organizational structures, and leading up and down when appropriate
#LI-KA1
****-2 in the application.

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